As people, we leave an impression with everyone we meet. The impression you give off can be referred to as your reputation or your personal brand. In order to advance in your career, you will have to repackage your brand in order to make it work for your next level.
Just like with products and services, we choose our favorite brands for a variety of reasons. There are those people who are #teamiPhone and those who are #teamAndroid.
Let’s be honest, they both offer the same basic functions. Both types of phones allow you to make calls, take photos, browse the internet, download apps, and more. So why do they each have such loyal followers? It’s all due to branding. Each brand has their own unique look, values, story, etc.
As an individual and professional, you will have your own unique look, values, story, etc. At the mid-career level, your work experiences and education are no longer unique because your competition will have those same “pre-requisites”. So just like the fans of iPhones and Androids, employers (and other individuals) will want to work with you because of your unique personal brand.
Here are 3 Reasons You Need a Personal Brand to Grow Your Career:
You already have a personal brand, so be intentional with making it work for you. Develop your brand and market it to access your next career opportunity.
Having a personal brand will help you be focused and targeted when you are determining your next career move.
Once your brand is visible, your network will begin to refer opportunities to you because they are clear on what it is you do.
What do you want to be known for in your career?
About Uzoma F. Obidike
Uzoma F. Obidike is a Certified Career Advisor™ and Founder of She Leads Beautifully™. Through coaching, training, and community, she helps professional women overcome mid-career stagnation by equipping them with the tools and strategies they need to finally take their careers to the next level. Her primary areas of focus include career management, leadership development, and personal branding. In addition, Uzoma has served as an educator for over a decade. She has held various leadership positions at post-secondary institutions and community organizations. Uzoma attended Indiana University Bloomington where she attained both a Bachelor's degree in Telecommunications and a Master's degree in Higher Education and Student Affairs, She is currently a doctoral candidate in the Higher Education Leadership program at Indiana State University.
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